We believe the crucial first step before entering a new market is to collate accurate data on your products’ sales potential, then research and plan a highly disciplined entry.
With our innate and in-depth knowledge of the MEA business and cultural environment, we help you establish and evaluate

• Market potential for your products per country
• Competition
  • Who your competitors are
  • Their market position – strengths & weaknesses
• Local legal and regulatory requirements

Selecting the right partner is a critical success factor when entering a market new to you.
Inadequate screening of potential partners often leads to making the wrong choice, which then impacts your brand reputation, and market prospects negatively. Complex and varied cultural and language barriers make identifying the right partner even more demanding. Working closely with our contacts in the region, we apply a stringent search and pre-selection process, tailored to your specific criteria.

• Potential candidates: identify, research, appraise, & pre-interview
• Due diligence on short listed companies
• Appointment: In conjunction with our legal counsel, we offer country-specific
  • Advice on distribution contracts, letters of intent/authorisation/appointment, and other legal documentation
  • Contracts & agreements documentation
  • Legal & regulatory requirements counselling

Where you already have a distributor and are looking to expand your opportunities but you lack the local business and cultural expertise, we provide solutions for:

• Performance & appraisals
  • Sales performance monitoring
  • Technical services performance monitoring & development
  • Installed base management
  • Financial strength appraisals
  • Reputation checks
  • Compliance audits
• Competitive products market audits
• Relationship management
  • Leveraging your channel partner activities to maximize opportunities
  • Developing best fit competencies

We help you devise and implement strategies to:

• Minimize the financial impact on the business
• Manage a seamless transition to a new partner
• Limit the risk of legal problems

Where you are considering acquiring a local company or integrating channel partners, we advise on

• Key issues
  • Identifying the optimum partners & asking the right questions
• Checklist
  • Preparing & maintaining a country-specific checklist to facilitate a smooth process
• Red flags
  • Identifying & avoiding the pitfalls, particularly legal obstacles

Various MEA countries host numerous exhibitions and congresses on an annual or bi-annual basis.
Without in-depth regional knowledge, it is often hard to select which events are worthwhile specifically for you. Based on years of experience participating in and organising such events, we recommend

• Which events will deliver results & boost your business profile
• How best to share expenses with your local partner
• Who is responsible for what

As an established, dynamic local company, you may well be looking to develop or restructure your business, or to maximise your relationship with leading international healthcare manufacturers.

Our services include

• Principals’ search & introductions
• Corporate profiles & presentations
  • Our expert team devises & develops custom corporate presentations, tailored to raise your unique company profile both on your domestic & international markets.
• Management Process Development, Training & Restructuring
• Custom software applications
  • Develop, integrate & manage your company processes (sales, orders, end-users, suppliers, service)
  • Create a paper-free office environment
• HR recruitment & training
• Relationship Management
  • Optimize your relationships with your principals
• Internal restructuring
• Technical Services & Installed Base Management & Manning
  • Develop & run an efficient, effective after-sales service team
  • Recruitment & training for service managers & technicians
  • Customized installed base management software applications